Updated: Oct 23, 2019
Hi Social Media, I know it's been a long time since we've talked and you probably feel like I've abandoned you which is a fair call - I totally get it - I wanted to do this in person but I don't think that's healthy for both of us right now. I like you, I really do. We've had some great times together, you can be really witty and smart or completely silly and make me laugh. I've also enjoyed your deep perspective and thought-provoking ideas. I think though, for both of us, we need to take a break. Let's be mature about this: We spend a lot of time together and if we are honest, is that for the best? There are a lot of things I want to do and achieve and I guess, with all the time we spend together I'm not as productive as I would like - sometimes it's a good thing, sometimes though, I wonder, as I get sucked down the scrolling vortex of your news feed. I'm not saying you're a bad influence, it's more that I need to redirect myself and sometimes the lure of you is a little too much to handle.
It's not like we will never speak or that I'll never laugh at one of your silly memes again, I'm suggesting that you and I need to address the imbalance in our relationship, maybe redefine how much we interact?
I would love to stay in contact with you, maybe we could catch up each Monday? You could show me something insightful or funny and we could revel in quality time together. How does that sound?
I understand if you need time to think and readjust to this new paradigm.
I want to reassure you that it's nothing you've done, I'm in a difference place at the moment and I need to take stock. The last thing I want to do is offend you - I want us to stay friends.
I really do value you, and everything you do for me and the connection you bring. The last thing I want is to lose that. I feel we are both mature enough to work through this and find our new normal.
Let me know what you think and I understand if you want to take your time and need some space. Message me if you want to talk. I hope I hear from you soon.
In all seriousness, I've come to realise that to maintain a social media presence as a fundamental business platform is time consuming and that I want to focus my energy elsewhere.
With the algorithms used by social media giants controlling what is seen in people's news feeds based on popularity and sheer volume of content, I feel like I am battling Goliath.
I have never been a prolific poster of content, be it personal or business and I can go months without sharing or you may experience a barrage in the space of a few days or even hours. This sporadic tendency makes it nearly impossible to remain seen in news feeds.
I don't want to be someone who shares and posts for the sake of it just to maintain a presence. That makes me feel slutty and like I'm selling myself out - both things I have never done and don't plan on starting now.
I want to continue to use social media to connect with people and I see the value of maintaining an account on selected platforms BUT I want to do it on my terms.
With this in mind I will be posting content each Monday; either something I've written, something insightful, or something share-worthy, it may be an article I've read that prodded at my grey matter or something I might consider an important reminder.
I may or may not share or post in between Mondays but I won't be striving to or searching for something to "engage my audience" (as I'm constantly reminded - thanks for that, automated notification).
If I'm not appearing in your news feed and you want to see what's happening you can also jump over and visit. At the very least each Monday will be something new!
I'm really curious to see how this new strategy works for me and for The Gateway Adelaide. I'm already feeling a sense of relief and lifting of pressure to be "popular".
It's important to note that I'm not criticising social media or businesses, large or small, that utilise these as their primary method of advertising to and engaging their audience. I am recognising that the expense does not not equate to efficiency in my circumstances.
Having said that, social media has played a significant role in helping me build and gather together all of you (and those that will, hopefully, continue to find us), I don't want to be disparaging and I do indeed hold gratitude for this. Accessibility is a fundamental element to what I do, hence why I will continue to engage these streams.
Personally, instead of sharing without intent or purpose, I would much prefer to invest my time and energy into creating, writing, and building something than making sure my page or profile is being seen. I believe that when we focus on creating something that sparks our soulful passion and gives value, the right people will come and this is why I've decided to re-evaluate my use of social media.
I hope we will still meet and connect in the online vortex. Let us choose how we engage and with consciousness rather than blindly and out of fear of being forgotten. Blessings, Kate xx